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Sony Music | BEP x Shakira

Sony Music | BEP x Shakira

  • Campaign Media Value over $328K
  • Sincere Fan Sentiment Engagement for  Black Eyed Peas, Shakira, and Women Empowerment.
  • Virality of Recreation of Music Video Choreography on TikTok
  • Continued Increase in Views and Engagement across All Influencers Posts and Ideal Optimization Amplification across multiple social media channels including IG/TikTok/Triller
  • 128+ Pieces of Unique Influencer Content Created
  • SPOTIFY: 175,250,980 streams
  • TIKTOK: 290.9K videos
  • YOUTUBE: 354M views

MILESTONES

  • (Source Wikipedia) “Girl Like Me” became an instant viral hit on YouTube, 23M views in 3 days and 200M in less than two months. Viral challenge on TikTok where users challenged themselves to recreate the video’s choreography. In just 5 days, TikTok videos using “Girl like Me” choreography accumulated 40M views.
  • “Girl Like Me” became Shakira’s 22nd and Black Eyed Peas’ 19th Hot 100 entry.
  • The song topped Billboard’s Latin Airplay chart on the week of March 13, 2021.
  • “Girl Like Me” went platinum in 3 countries.
SONY MUSIC/EPIC - CAMPAIGN | "GIRL LIKE ME" BLACK EYED PEAS FEATURING SHAKIRA::
Influencer Campaign - Strategy/Sourcing/Management/Reporting
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