SONY MUSIC | BEP x Shakira
- Campaign Media Value over $328K
- Sincere Fan Sentiment Engagement for Black Eyed Peas, Shakira, and Women Empowerment.
- Virality of Recreation of Music Video Choreography on TikTok
- Continued Increase in Views and Engagement across All Influencers Posts and Ideal Optimization Amplification across multiple social media channels including IG/TikTok/Triller
- 128+ Pieces of Unique Influencer Content Created
- SPOTIFY: 175,250,980 streams
- TIKTOK: 290.9K videos
- YOUTUBE: 354M views
MILESTONES
- (Source Wikipedia) “Girl Like Me” became an instant viral hit on YouTube, 23M views in 3 days and 200M in less than two months. Viral challenge on TikTok where users challenged themselves to recreate the video’s choreography. In just 5 days, TikTok videos using “Girl like Me” choreography accumulated 40M views.
- “Girl Like Me” became Shakira’s 22nd and Black Eyed Peas’ 19th Hot 100 entry.
- The song topped Billboard’s Latin Airplay chart on the week of March 13, 2021.
- “Girl Like Me” went platinum in 3 countries.
SONY MUSIC/EPIC - CAMPAIGN | "GIRL LIKE ME" BLACK EYED PEAS FEATURING SHAKIRA::
Influencer Campaign - Strategy/Sourcing/Management/ReportingDate:
March 8, 2021
