Sincere Fan Sentiment Engagement for Black Eyed Peas, Shakira, and Women Empowerment.
Virality of Recreation of Music Video Choreography on TikTok
Continued Increase in Views and Engagement across All Influencers Posts and Ideal Optimization Amplification across multiple social media channels including IG/TikTok/Triller
128+ Pieces of Unique Influencer Content Created
SPOTIFY: 175,250,980 streams
TIKTOK: 290.9K videos
YOUTUBE: 354M views
(Source Wikipedia) “Girl Like Me” became an instant viral hit on YouTube, 23M views in 3 days and 200M in less than two months. Viral challenge on TikTok where users challenged themselves to recreate the video’s choreography. In just 5 days, TikTok videos using “Girl like Me” choreography accumulated 40M views.
“Girl Like Me” became Shakira’s 22nd and Black Eyed Peas’ 19th Hot 100 entry.
The song topped Billboard’s Latin Airplay chart on the week of March 13, 2021.
“Girl Like Me” went platinum in 3 countries.
SONY MUSIC/EPIC - CAMPAIGN | "GIRL LIKE ME" BLACK EYED PEAS FEATURING SHAKIRA::