SONY MUSIC | BEP X OZUNA & JREYSOUL
- Campaign Media Value over $1.9M
- Bonus Posts at no added cost continued throughout Campaign for an increase in over 28.7M+ in Views/Likes/Comments from celebrity influencers including @SaliceRose @MeettheRodz @Williamsfam @MattSteffianina
- Matt’s Bonus Youtube Post 100k+ Views in first 24hrs
- Matt created a Dance Competition with “Mamacita” which garnered well over 200 entries
- 141+ Pieces of Unique Influencer Content Created
- SPOTIFY: Mamacita has 367M+ Streams
- TIKTOK: 456.6K+ Videos
- YOUTUBE MUSIC VIDEO STREAMS: Mamacita has 262M+ Views & Feel the Beat has 102M+ Views
- Mamacita nominated for 3 awards. Mamacita peaked at Number 1 on Hot Latin Songs (Billboard) and US Latin Airplay (Billboard).
- Mamacita was Number 8 on Hot Latin for Year End (2020).
Feel The Beat peeked Number 1 on US Latin Airplay (Billboard).
- Mamacita went platinum in 8 countries.
- Translation album peaked at Number 3 on US Top Latin Albums (Billboard) in 2020.
SONY MUSIC/EPIC - CAMPAIGN | "MAMACITA" BLACK EYED PEAS FEATURING OZUNA & JREYSOUL:Influencer Campaign - Strategy/Sourcing/Management/Reporting
October 3, 2019