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SONY MUSIC | BEP X OZUNA & JREYSOUL

SONY MUSIC | BEP X OZUNA & JREYSOUL

  • Campaign Media Value over $1.9M
  • Bonus Posts at no added cost continued throughout Campaign for an increase in over 28.7M+ in Views/Likes/Comments from celebrity influencers including @SaliceRoseΒ  @MeettheRodz @Williamsfam @MattSteffianina
  • Matt’s Bonus Youtube Post 100k+ Views in first 24hrs
  • Matt created a Dance Competition with “Mamacita” which garnered well over 200 entries
  • 141+ Pieces of Unique Influencer Content Created
  • SPOTIFY: Mamacita has 367M+ Streams
  • TIKTOK: 456.6K+ Videos
  • YOUTUBE MUSIC VIDEO STREAMS: Mamacita has 262M+ Views & Feel the Beat has 102M+ Views
  • MILESTONES:
    • Mamacita nominated for 3 awards. Mamacita peaked at Number 1 on Hot Latin Songs (Billboard) and US Latin Airplay (Billboard).
    • Mamacita was Number 8 on Hot Latin for Year End (2020).
      Feel The Beat peeked Number 1 on US Latin Airplay (Billboard).
    • Mamacita went platinum in 8 countries.
    • Translation album peaked at Number 3 on US Top Latin Albums (Billboard) in 2020.
SONY MUSIC/EPIC - CAMPAIGN | "MAMACITA" BLACK EYED PEAS FEATURING OZUNA & JREYSOUL:
Influencer Campaign - Strategy/Sourcing/Management/Reporting
Date:

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