CBD BEAUTY CORNER
CHALLENGES + GOALS
- NEW BRAND TO MARKET – ZERO VISIBILITY
- STRICT BRANDING GUIDELINES DUE TO PARTNERSHIPS
- UNDERSTANDING MULTI BRAND COLLABORATION WITHIN BRANDING, SOCIAL FEED + ASSETS
- CROSS OVER OF TARGET MARKET, High End Luxury meets Attainable Luxury
SCOPE OF WORK
Created the foundational concept for all digital marketing, branding, and shop in shop store build-out with full go-to-market digital and social marketing strategy.
- Logo Creation + Logo Guidelines
- Feed Curation + Original Content Creation
- Created Ongoing Monthly Influencer Programs
- Curated over 15 Strategic Brand Partnerships
Client | CBD Beauty Corner at The Salon Project in Saks Fifth Avenue NYC:
Branding & Go To Market Strategy | Revenue Model Build Social Media Strategy | Influencer Marketing | Shopify ECommerce DevelopmentDate:
June 1, 2019
