Don’t base the deployment and optimization of your strategy on vanity KPI’s. Focus on discovering patterns in the content that is leading to conversions. 
Achieve the best results, by A/B testing your paid, owned and earned media across multiple channels and platforms.

Be on the lookout for key sentiment engagement and the comparative measurement of these key analytics against online sales, e-blasts, and offline activations.LoremIpsonLoremsIpson