CHALLENGES

• LACK OF STRATEGY TO DRIVE CONSUMER INQUIRIES AND HIGHLIGHT NEW INTERNATIONAL FLIGHT ROUTES
• DIFFICULTY  VETTING  INFLUENCERS WITH CROSS-PLATFORM AUTHORITY/REACH    (IG, FB, Twitter, YOUTUBE) AND DIVERSE AUDIENCE  NICHES 
  

HIGHLIGHTS + SCOPE OF WORK

• Created strategy for Influencer campaign and hashtag #SouthwestPassport 
• Leverage tracking software to provide KPI metrics 
• Created landing page to collect Giveaway participants email addresses and assist with list building for future e-blast strategy