SONY MUSIC | BEP x JBALVIN
CAMPAIGN HIGHLIGHTS
MILESTONES
- Song debuted at number 100 on the US Billboard Hot 100 and peaked at number 26, staying on the chart for 25 weeks, as well as their first top 40 entry since 2011. Reached Platinum in 7 Countries. Nominated for 10 awards.
- Campaign Media Value Increase of $120k+ in 7 days and Bonus Posts added at no additional budget allocation or costs. Enthusiastic continued Influencer support throughout the Campaign.
- The song spent 24 weeks at number-one on the Hot Latin Songs chart + Number one on Hot Latin for Year End (2020).
- Peaked at Number 1 on US Hot Dance/Electronic Songs (Billboard) and US Latin Airplay (Billboard)
- Bonus Post Increases exceeded 1.6M+ in Views/Likes/Comments from celebrity influencers including; @SaliceRose @MattSteffanina @JaydenBartels
- Content Amplification across multiple Social Media platforms including IG/TikTok/YouTube
- 9 Total Campaign Influencers + 6 Bonus Influencers with 55 Pieces of Unique Influencer Content Created
- SPOTIFY Total Streams as of Q2 2021 689,030,119 this is 100M more than “I Got A Feeling” Black Eyed Pea’s most-streamed song
- YOUTUBE Music Video has 880M+ views Most Viewed on BEP YT Channel — 130M+ in 3 Weeks After Release
- TIKTOK Over 172.5k Black Eyed Peas Ritmo Fan videos
Client | Sony Music/Epic - Campaign | "RITMO" BEP Featuring JBalvin :
Influencer Campaign - Strategy/Sourcing/Management/ReportingDate:
October 3, 2019
